You can explain what you do in a conversation...
WHAT PEOPLE SEE ONLINE can't.
Sit down with someone and you can tell them what you do, who you help, and why you're the one to call. Ninety seconds. They get it.
Then they look you up and the page says "strategic advisory for growth-stage organizations."
They don't get it.
This page is for you if: you sell your expertise to other businesses, you've been at it three years or more, you have real clients, and most of your work comes from people who know you.
Sixty minutes. You keep the work whether you hire us or not.
30+ Years experience - now helping small businesses:
The part that actually costs you money
You think the risk is a stranger leaving your site.
It isn't. It's the referral.
Someone tells a friend about you. They say a sentence out loud, and that sentence is doing the selling. Then your friend's friend looks you up before they call. Your homepage and your LinkedIn are the two things they check.
If those don't say what they were told, they go quiet.
And here's the part that stings. You never find out it happened. Nobody emails to say "I looked at your site and got confused." They just don't call. You keep working, the referrals keep coming in a bit slower than they should, and nothing ever tells you why.
That's the leak. It's been open a long time and it doesn't make a sound.
Why the last thing you tried didn't fix it
Most people we talk to have already spent money here.
You hired a writer. They wrote what you told them. But you told them everything, because it all matters to you. So you got a tidy version of the same mess.
You hired an agency. They ran a process, gave you a brand book, and left. Nobody has opened it since.
You did a rebrand. New logo, new colors, new site. It looks good now. A stranger still can't tell what you do.
None of that was bad work. It was the wrong job. All of it is writing, and writing only works if somebody has already decided what to say.
They bought the writing before anyone did the deciding.
The real reason your message isn't clear
It isn't that you're bad at explaining things. You explain things all day.
It's that you can't throw anything away.
You do six things well. Four of them need to come off the page. Not because they're bad. Because they're crowding out the two that make somebody pick you.
You will not do that on your own. Not because you're not smart enough. Because everything on that list is yours. You built it, you're proud of it, and every single item has a client attached to it who needed that exact thing. Cutting it feels like lying.
So you keep all six. And the person reading has to sort through six things in five seconds, so they sort through none of them, and they leave.
Getting what you know out of your head is typing. A cheap tool does that. Deciding what stays and what goes is the whole job, and it has to be done by someone standing outside your business.
That's what you're paying for. Everything else on this page is what that decision turns into.
Where we learned this
Mike spent 18 years in film. Lord of the Rings, Harry Potter, Iron Man. Part of the teams that won Oscars for it.
In a movie, the audience decides who a character is in about five seconds. Nobody gets a paragraph. You don't get to explain. Every choice is about what you leave out, because whatever's left has to do the work alone.
Then he started looking at expert businesses and saw the same problem in reverse. Brilliant people. Twenty years of real skill. And a homepage trying to say all of it at once, which means it says none of it.
Same discipline. Different screen.
Three real stories
1- "This won't work for my kind of business"
MaryAnn's homepage said her firm did "collective growth design."
Her ideal clients read that and thought she was an interior designer.
Not once. For years. She's a leadership consultant, running a real business, and the people she most wanted to work with were reading her homepage and quietly filing her under the wrong job. She had no idea until somebody outside her business read it back to her.
She changed what the page said.
"My homepage said 'collective growth design.' My ideal clients read that and thought I was an interior designer. I had no idea."
MaryAnn M., leadership consultant
Her business was doing fine. Six figures, real clients, good work. The problem was never quality. It was that the front door had the wrong sign on it.
2- "I've tried this before. Maybe it's me."
This is the one nobody says out loud.
You've paid for help with this already. Maybe more than once. It didn't work, and somewhere underneath the annoyance there's a quieter thought: maybe my business really is more complicated than most. Maybe it can't be said simply. Maybe I'm the problem.
Eunicia had done the Tony Robbins program and the Dean Graziosi mastermind. Real money, both of them. Big names, the kind you'd trust.
She came out the other side with nothing she could put on a page.
"I'd already done the Dean Graziosi mastermind and the Tony Robbins program. Spent real money. Got nothing I could actually put on a page."
Eunicia P., wealth strategist
Her business wasn't too complicated. She'd been sold teaching when she needed deciding. Those programs handed her information and left the hard part with her, which is exactly where it had been the whole time.
Sixty days after we finished, she had $250,000 in new deals.
Nothing was wrong with her. Something was wrong with what she'd been buying.
3- "My clients come from referrals. This doesn't apply to me."
Brad said this on his first call. Word for word.
He had a good business. Referrals coming in. But nothing he could count on, and no idea where next quarter's work was going to come from. When you get all your work from people who already know you, you're not running a business. You're waiting for the phone.
He wasn't wrong that his clients came from relationships. He was wrong about what that meant. Every one of those relationships ends with somebody looking him up.
Thirty days after we finished, twelve people came to him.
One of them turned into a $120,000 project.
What it costs
$12,000. Pay it all at once, or three payments of $4,300. The first session is free.
Hold that number next to Brad's. One client. $120,000. The price on this page is a tenth of it.
And most people reading this have already spent five figures on programs, agencies or courses that ended in a folder somewhere. Eunicia had been through two of the biggest names in the business before she got here.
That money is already gone. The question is whether the next spend fixes the thing the last one didn't.
Why the first session is free
Most of us have hired somebody who promised the world and handed over a big PDF we then had to figure out how to use.
We do it backwards. We do the work first, then stay with you while you put it in place.
Here's the plainest version of it: we make exactly one PDF in thirty days. It's your before-and-after score. Everything else is real copy your team puts on real pages. The PDF is the receipt, not the product.
The first session is free so you can find out if we're a fit, and if we can give you something worth having, before you spend anything. If sixty minutes of us working on your business isn't worth your time, the next thirty days won't be either.
"I like that there's a first meeting with delivered assets before payment. Selfishly, that's nice. But also, that tells me you have a lot of confidence."
Jeff W. — Founder, change consultancy. Said before he'd paid us anything.
| Do it yourself | Branding agency | 30DayBrand | |
|---|---|---|---|
| Your time | 100+ hours | 20–30 hours | 3 hours |
| Time to finish | 6–12 months | 8 months (avg) | 30 days |
| What you pay | $0 (plus the referrals who go quiet) | $10,000–$49,999 | $12,000 |
| Pay before you see the work | — | Deposit up front | No. First session free |
| Who does the work | You, between client work | A junior team | Mike, all three sessions |
| What you have at the end | A pile of drafts | A brand book | Copy your team uses |
| Where the decision lives | In your head | In their folder | In files your AI runs on |
| Help after it’s delivered | None | Extra cost | Unlimited free calls |
| Proof it worked | None | None | Scored before and after |
Doing it yourself costs nothing in cash. The bill shows up somewhere else. How much is one referral worth to you? Now count the ones who looked you up, didn’t follow it, and never told you why.
Agency figures are typical market ranges from verified client reviews on Clutch, not quotes from any specific firm. 30DayBrand is $12,000, or three payments of $4,300, with the first session free.
What we're not good at
You should know this before you spend anything.
We don't design. No logos, no colors, no fonts. We write words. If you want a designer, we're the wrong call and we'll say so on the first session rather than take your money.
We don't build your site. You get the copy and the technical files. Your developer builds it. We'll get on a call with them, but we don't touch the site.
We don't get you leads. More people looking at an unclear page just means more people leaving faster.
We're not for you if you want someone to agree with you. Four of the six things you do well are coming off the page. If that sounds unacceptable rather than uncomfortable, this will be a rough month for both of us.
We're not for you if you sell to consumers, run e-commerce, or you're still working out what you sell.
We'd rather lose you now than have you find out in week two.
Three sessions. Thirty days. About three hours of your time.
Session 1. Sixty minutes. Free. Mike asks you questions built to get at the five things a buyer needs answered before they'll trust you enough to hire you. Real work, not a pitch. You keep what we find either way.
Session 2. Sixty minutes. We come back with what we built. Who you're actually selling to. Who you're actually up against. How you work, written in the words your own clients use. What you sell, and whether it should split into a smaller first offer and a bigger one behind it. Plus whether AI tools currently recommend you at all.
Session 3. Sixty minutes. Everything is done and you get it, walked through with you on the call.
Then as many calls as you want. Getting LinkedIn live, handing the homepage to your developer, setting up your system. Free, no cap, book them when you need them.
Three is the least it takes. It isn't a limit.
What happens between the sessions
This is the part you don't see, and it's most of what you're paying for.
Between session one and two, we go through your site, your LinkedIn, who you're up against, and how AI tools describe your kind of business right now. We write the first version of who you serve and what you sell. Then somebody else on the team tries to break it. What survives is what you see.
Between session two and three, we write all of it. Your homepage, section by section. Your whole LinkedIn profile, every field. How you work and what you sell, written up so you can hand it to a client. Your booking page and every message around it. Ninety days of things to talk about. And the files your AI runs on.
Every piece gets held against one test before it reaches you: could somebody who has never met you read this and know who you help and what you do.
Three sessions is what it takes on your calendar. It isn't what it takes on ours.
What you walk away with
Your homepage.
Every section, headline and button, written out. Ready for your developer.
Your LinkedIn.
The whole profile. Headline, about, featured, experience, all of it, ready to paste in. Michael H. put his up the day we handed it over and a $30,000 prospect booked a call with him that same day.
What you sell and how you work.
Named, written up, laid out in steps, plus two one-page documents you can send a prospect. So a buyer can picture it before they've paid you, and you stop competing on price alone.
How calls get on your calendar.
Booking page, calendar wording, confirmations, reminders, and the questions that sort people before they take your time. You keep whatever software you use. This is the words.
Ninety days of things to say.
Your five main themes, 24 video topics with outlines, 12 carousels, 24 written posts, in an order. So the clarity doesn't fade in month four and leave you making it up again.
Whether AI recommends you.
We work out what your buyers are actually asking, then give you the technical files and instructions to install them. We'll walk your developer through it. We won't promise you a ranking. Nobody can. That takes months and depends on systems nobody controls.
Your before and after.
We score your site and LinkedIn on five things at the start, before you've paid. We score the same five the same way at the end. You see both, side by side. It scores the words we wrote, not your live site, because your developer might not have shipped yet. We score the words. The words are what you're buying. That's printed on it.
Your Sales and Messaging Operating System.
You've tried using AI on your own copy. It gave you the same bland stuff everyone else gets, so you stopped.
There's a reason. AI can only work with what you hand it. If the business isn't clear going in, it isn't clear coming out. You get generic, faster.
This is a set of files built on your business, holding everything we find and everything we write for you. You load them once. After that, every sales and marketing job you run through AI comes out sounding like you instead of like the internet's average. There's a content manager built in, so anything you post has guardrails made from your own material.
Nothing to log into. Nothing extra to pay for. They're files. You own them.
"I had tried using AI to fix my messaging and kept getting generic output. Once the foundation was clear, everything changed."
This is also the part that keeps the work from wearing off. Every new hire, freelancer and tool you add is guessing at what you sound like.
Without somewhere for the decision to live, it drifts back out inside a year.
Ten clients, on camera
We record long conversations with clients. Twenty to thirty minutes each, no editing, faces and names.
We don't expect you to watch them. We expect you to notice they're there.
You're probably thinking
"Three hours of my time? That's it?" Three hours on your calendar. Most of the work happens between the sessions, and we do it. What we need from you is honest answers and whoever else has a say in the decision. If a partner has to sign off, bring them to session one.
"$12,000 for words." Fair. Here's the test. Think of one client you should have won last year and didn't. Not a stranger. Someone who came in warm, looked you up, and went quiet. What was that worth? Now think about how many of those you'll never know about.
"My business is complicated. One sentence won't cover it." It won't cover it. It isn't supposed to. It's supposed to get you the meeting where you explain the rest. Right now you're trying to win the argument on the homepage, and you're losing it in the first five seconds instead.
"My developer is slow." Common, and it's fine. You own the copy. It works whenever they get to it. Most clients put LinkedIn up the same week and the site follows later.
"What if it's going badly halfway through?" Say so. You'll have seen exactly how we work before you paid anything, which is the whole point of the free session. If we're wrong about you being a fit, we'd both rather know at session two than at day thirty.
"Won't narrowing this cost me work I'm getting now?" This is the most common fear and it's backwards. Being clear about who you're for doesn't stop anybody else hiring you. It stops the right people scrolling past because they couldn't tell you were talking to them.
"Is there something after the thirty days?" Yes, and it's optional. A monthly program that keeps your system current, helps with content, and checks whether AI is recommending you. It's $1,500 a month, in ninety-day blocks. Thirty days isn't long enough to test messaging, build the systems and change how you work, so the block is what makes it deliverable. We talk about it on session three. Plenty of people don't take it.
"Who do I actually work with?" Mike runs all three sessions himself. You don't get handed to a junior after you pay. Van co-founded the company and built the behavioral side of the method, but he doesn't run client sessions. Monika runs the free calls afterwards.
"What if I'm not ready to decide after session one?" Then don't. It's real work, not a pitch. Walk away and you keep what we found.
"How do I know it worked and not that something else changed?" You get scored twice. At the start of the free session we score what a referral actually sees when they look you up, your homepage and your LinkedIn. At the end we score the same things the same way. You see both, side by side. It scores the words we wrote, not your live site, because your developer might not have shipped yet. That's printed on it.
"Are these real clients? Can I talk to one?" They're on camera on the results page, unedited, faces and voices. We publish first names and last initials, not full names, so nobody gets cold-messaged by strangers for saying something nice about us. If you want a reference before you decide, ask on the call and we'll connect you with a client directly.
"Do I have to rebuild my website?" No. If your current site can carry the new message, keep it. You own the copy and it works whenever your developer gets to it. We don't design and we don't build the site.
"I know my business better than you do." You do, and that's the problem. Every service on your list has a real client attached who needed that exact thing, so cutting it feels like lying. That isn't a knowledge problem, it's a proximity problem. We're not deciding what you're capable of. We're deciding what the market should hire you for, and that's a much shorter list.
Start with the free session
Sixty minutes. Mike runs it. You leave with what we found either way.
If we're a fit we'll tell you. If we're not, we'll tell you that too.
The people who do this are usually the ones who've known for a while that their business looks smaller online than it is, and finally got tired of it.
Not ready to talk? See where your page loses people.
Two minutes, no call.
have your business match your expertise.