brad K.
cybersecurity consulting
Was entirely referral-dependent. After the site was rewritten, prospects started arriving already understanding what he did instead of him explaining it on the call.
MaryAnn M.
leadership consulting
Her homepage called the firm "collective growth design." Ideal clients thought she ran an interior design business. She changed what the page said. Over the next two years the firm went from one employee to four.
Prem T.
software development, Silicon Valley
Was selling dev work and competing on rate like every other shop. Working through his own expertise, he realised what he was actually best at and moved into funding advisory, a category nobody in his space was claiming.
Michael H.
investment consulting
Sent a screenshot of a booked call the same day his rewritten LinkedIn went live.
Andrea L
insurance cost consulting
One of the strongest cases for hiring someone we had seen, and it was invisible on her site and her profile. She now sends people to her profile without wondering what they'll make of it.
About the conversations BELOW...
The conversations below are from Visionary Planner, the program 30DayBrand grew out of. Same company, earlier version of the work. In most cases these founders were earlier in their businesses than the people we work with now, and some of what they talk about is course building rather than positioning.
We left them up because the thinking is the same and because we would rather show you real conversations than nothing. New interviews with current clients are being recorded now.
Clay M.
Clay had 20+ years of copywriting experience, but online he looked like every other small consultancy. His website was professional but forgettable. His LinkedIn profile listed credentials but failed to show value.
“I was competing on price instead of value. Prospects would say ‘you seem qualified’ but then go with cheaper options. I knew I was better than my competitors, but I couldn’t prove it online.”
KIM M.
Kim was advising the Canadian government on high-level projects, yet her brand didn’t reflect that authority. Her website, LinkedIn, and proposals all told different stories, creating confusion for decision-makers. Instead of coming across as a proven strategic advisor, she looked like a boutique consultant still trying to break through.
“I was advising at the highest levels of government, but my brand made me look like I was just starting out. Decision-makers couldn’t figure out if I was the right fit for complex, high-stakes projects.”
greg & kellI
Greg and Kelli relied entirely on referrals, which meant their pipeline was unpredictable and growth stalled. They were excellent at what they did, but invisible to prospects who didn’t know they existed. Their expertise was their best-kept secret.
“We were at the mercy of referral timing. Some months were great, others were terrifying. We knew companies needed our services, but we had no way to reach them consistently.”
eunicia P.
Eunicia was spending too much time chasing unqualified leads and losing opportunities due to inconsistent follow-up. Her expertise was strong, but her systems were broken. She was working harder, not smarter.
“I was personally managing every lead, which meant opportunities slipped through the cracks when I got busy with client work. My best prospects were getting lost in my inbox.”
Thought Leaders
We do not publish revenue numbers.
It is crazy to think messaging can be measured like a new sales process or a lead gen channel. It can't. Anyone who attaches a revenue multiple to positioning work is guessing or selling.
What is clear is that our clients grow when they get clear. The clarity lets them work toward something instead of staying stuck. That part is theirs, not ours.
The questions worth asking are ones you can answer without us. What is one good referral worth to you? What does it cost when the next sales call goes sideways because the person showed up confused?
A confused mind doesn't buy. It can't sell either.
have your business match your expertise.