RESULTS
Clay M.
Clay had 20+ years of copywriting experience, but online he looked like every other small consultancy. His website was professional but forgettable. His LinkedIn profile listed credentials but failed to show value.
“I was competing on price instead of value. Prospects would say ‘you seem qualified’ but then go with cheaper options. I knew I was better than my competitors, but I couldn’t prove it online.”
brad K.
Brad was a strategic consultant with deep expertise but shallow market presence. His brand looked like every other strategy firm—professional but interchangeable. He kept losing deals to competitors who weren’t better, just clearer about their value.
“I knew I could deliver better results than my competitors, but prospects couldn’t see the difference. I was stuck explaining my methodology instead of discussing their outcomes.”
evelyn I.
Evelyn was preparing to raise $75M in seed funding for her hospitality business. Her model and team were strong, but investors weren’t convinced she could deliver at scale. Her online presence undercut her credibility—her LinkedIn profile looked more like a recent graduate than a leader capable of managing a $75M venture. After eight months of investor meetings, she had no traction.
“Investors fund founders, not just businesses. My LinkedIn profile didn’t show I was ready to manage $75M. For months, I kept hearing ‘come back later.’”
KIM M.
Kim was advising the Canadian government on high-level projects, yet her brand didn’t reflect that authority. Her website, LinkedIn, and proposals all told different stories, creating confusion for decision-makers. Instead of coming across as a proven strategic advisor, she looked like a boutique consultant still trying to break through.
“I was advising at the highest levels of government, but my brand made me look like I was just starting out. Decision-makers couldn’t figure out if I was the right fit for complex, high-stakes projects.”
greg & kelly
Greg and Kelly relied entirely on referrals, which meant their pipeline was unpredictable and growth stalled. They were excellent at what they did, but invisible to prospects who didn’t know they existed. Their expertise was their best-kept secret.
“We were at the mercy of referral timing. Some months were great, others were terrifying. We knew companies needed our services, but we had no way to reach them consistently.”
eunicia P.
Eunicia was spending too much time chasing unqualified leads and losing opportunities due to inconsistent follow-up. Her expertise was strong, but her systems were broken. She was working harder, not smarter.
“I was personally managing every lead, which meant opportunities slipped through the cracks when I got busy with client work. My best prospects were getting lost in my inbox.”
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