Could a five-year-old tell you what you do?
In 30 days, someone who looks you up
can say who you help and what you do.
In five seconds.
Without you in the room.
The first working session is free. You leave it with your positioning
either way. Nothing is owed until you've seen us work.
Not ready to talk? See where your page loses people
Could a five-year-old tell you what you do?
In 30 days, someone who
looks you up can say who
you help and what
you do.
In five seconds.
Without you in
the room.
what you leave with:
A page that lands in five seconds
Your homepage, your LinkedIn, and the answer you give when someone asks what you do. Same words. Landing before anyone scrolls.
Most of what you know doesn't belong on the page
Getting it out of your head is transcription. A cheap tool does that. The work is deciding what to throw away. That's the part you're paying for.
Written down once. Used everywhere.
Your words, your method, your proof. Documented so your team and your AI tools stop guessing and start sounding like you.
What their page said. What changed when it didn't.
What their page said. What changed when it didn't.
Before: Her homepage called her firm "collective growth design." Ideal clients thought she ran an interior design business.
After: She changed what the page said. Over the next two years, grew from 1 employee to 4.
MaryAnn M. — Leadership Consultant
Before: One of the strongest cases we'd seen for why someone should hire her, and it was invisible on her site and her LinkedIn. She was underselling herself and she knew it.
After: Attracts the referral partners she wants. And she sends people to her profile now without wondering what they'll make of it.
Andrea L. — Insurance Cost Consultant
Before: His LinkedIn read like a résumé of where he'd worked. Nothing on it told a stranger what he did now or who he did it for.
After: We rewrote it. He sent a screenshot of a booked call the same day it went live.
Michael H. — Investment Consulting
We won't tell you clearer messaging produces a number. Nobody can prove that, and you shouldn't believe anyone who says they can.
What we've watched happen is that people who get clear stop being stuck. What they do with it is theirs.
The questions worth asking are ones you can answer without us. What is one good referral worth to you? What does it cost when the next call goes sideways because they showed up confused?
A confused mind doesn't buy. It can't sell either.
Curious what referrals find out about you?
Run the five-second test. Two minutes, no call.
Why us
Why us
Two founders. Decades of making complicated things land in seconds, for audiences who owed us no patience. Mike runs every session.
HOLLYWOOD
stories
that stick
Mike L. Murphy
Mike animated Gollum.
Senior animator at Weta Digital on The Two Towers and Return of the King. Eighteen years in film, part of the Oscar-winning visual effects teams on Lord of the Rings, Harry Potter and Iron Man.
You knew who Gollum was in about five seconds. Nobody gets a paragraph, so every choice is about what you leave out. Same problem your homepage has.
WALL STREET
designed
to LAST
Van led the message at Microsoft, GE, and Starbucks, where it has to land the same way at every touchpoint. He builds the part that keeps working when you're not in the room.
hollywood
stories
that stick
Mike L. Murphy
Senior animator at Weta Digital on The Two Towers and Return of the King. Eighteen years in film, part of the Oscar-winning visual effects teams on Lord of the Rings, Harry Potter and Iron Man.
WALL STREET
designed
to LAST
Van Rais
Van led the message at Microsoft, GE, and Starbucks, where it has to land the same way at every touchpoint. He builds the part that keeps working when you're not in the room.
FAQ
What does 30DayBrand do?
We get you to one clear answer to "what do you do," then we write it
everywhere it needs to go. Your homepage copy, your LinkedIn copy, and
the words your team and your AI tools use everywhere else.
The writing is the easy part. The work is deciding what to throw away.
You do six things well and four of them are crowding out the two that
make somebody pick you. That's the part you can't do alone, and it's
the part you're paying for.
Your developer builds the site. Your team updates LinkedIn. We deliver
the thinking and the words.
Who does 30DayBrand help?
Established experts or B2B firms where the expertise is real but what people find
online hasn't kept up. Usually three or more years in, real clients,
growing past referrals into something more predictable. Consultants,
fractional CFOs, CMOs and COOs, boutique law firms, dev shops,
expert-led agencies.
Not a fit: e-commerce, B2C, pre-revenue founders still working out what
they sell, anyone who wants a site designed and built, or anyone looking
for someone to agree with the plan they already have.
What makes 30DayBrand different?
Copywriters write what you tell them. Agencies hand you a brand book and
leave. Both skip the deciding, which is the only part that was ever hard.
We decide first, then write what survives. And it doesn't end in a folder.
Everything lands in your Sales and Messaging Operating System, a set of
files your team and your AI tools run on, so the message doesn't drift
back out the moment you hire someone new.
Why should I trust 30DayBrand?
The first session is free, and it's real work, not a pitch. You leave
with what we find whether you hire us or not. Nothing is owed until
you've seen us work.
Mike runs every session himself. You're not handed to a junior after you
pay. Our names, faces and clients are on this page. The results page has recorded client conversations, unedited, faces and names. We will also tell you straight that those conversations are from Visionary Planner, the program 30DayBrand grew out of. New interviews with current clients are being filmed now.
We'll also tell you on that first call if we're not the right fit.
How do I explore working with 30DayBrand?
Book a free work session. Sixty minutes with Mike.
If it goes well, two more sessions over 30 days. About three hours of
your time total, and by the end of session three you have all of it:
your message, your homepage copy, your LinkedIn, your offer and how you
work, the way calls get onto your calendar, and your Sales and Messaging
Operating System. Then as many free calls as you want to get it live.
$12,000, or three payments of $4,300. The first session is free and the
five-second test is free.
Nothing is owed until
you've seen us work.
Nothing is owed until
you've seen us work.
"I like that there's a first meeting with delivered assets before payment.
Selfishly, that's nice. But also, that tells me you have a lot
of confidence."
Said before he'd paid us anything.
Jeff W. — Founder, change consultancy
have your business match your expertise.