Could a five-year-old tell you what you do?
Most experts can't pass that test. The work is sharp. The page isn't.
In 30 days, a stranger reads your homepage for five seconds
and says who you help and what you do.
If they can't, we're not done.
Could a five-year-old tell you what you do?
Most experts can't pass that test.
The work is sharp. The page isn't.
In 30 days, a stranger
reads your homepage
for five seconds and
says who you help
and what you do.
If they can't,
we're not done.
what we install:
A page that lands in five seconds
Your homepage, your LinkedIn, and the answer you give when someone asks what you do. Same words. Landing before anyone scrolls.
Most of what you know doesn't belong on the page
Getting it out of your head is transcription. A cheap tool does that. The work is deciding what to throw away. That's the part you're paying for.
Written down once. Used everywhere.
Your words, your method, your proof. Documented so your team and your AI tools stop guessing and start sounding like you.
What their page said. What it cost them.
Before: Her homepage called her firm "growth design." Ideal clients thought she ran an interior design business.
After: She changed what the page said. Grew from 1 employee to 6.
Maryann D, — Leadership Consultant
Before: One of the strongest value propositions we'd seen — invisible on her site and LinkedIn. She was underselling herself and knew it.
After: Now attracts the referral partners she wants without actively creating content.
Andrea L. — Financial Consultant
Before: Had been through Tony Robbins Blueprint, Dean Graziosi Platinum, and other high-ticket programs. None gave her implementation specificity.
After: $250K in new deal flow within 60 days.
Eunicia P.— Financial Strategist
Curious how your page lands? Run the five-second test.
Two minutes, no call.
Why us
Two founders. Twenty years making complicated things land in seconds,
for audiences who owed us no patience.
hollywood
stories
that stick
Mike spent 13 years in film, part of the Oscar-winning VFX teams on Lord of the Rings, Harry Potter, and Iron Man.
In that work, an audience decides who a character is in about five seconds. Nobody gets a paragraph. He points the same discipline at expert-led B2B firms.
wall street
designed
to LAST
Van led the message at Microsoft, GE, and Starbucks, where it has to land the same way at every touchpoint. He builds the part that keeps working when you're not in the room.
hollywood
stories
that stick
Mike L. Murphy
Mike spent 13 years in film, part of the Oscar-winning VFX teams on Lord of the Rings, Harry Potter, and Iron Man.
In that work, an audience decides who a character is in about five seconds. Nobody gets a paragraph. He points the same discipline at expert-led B2B firms.
WALL STREET
designed
to LAST
Van Rais
Van led the message at Microsoft, GE, and Starbucks, where it has to land the same way at every touchpoint. He builds the part that keeps working when you're not in the room.
FAQ
What does 30-Day Brand actually do?
We get you to one clear answer to "what do you do," and then we write it. Homepage copy, LinkedIn copy, and the words your team uses everywhere else. Your dev team builds the site. Your team updates LinkedIn. We deliver the thinking and the words that go on the page.
How does the engagement work?
Start with the free five-second test to see where your page loses people. Then a free Foundation Session. If it's a fit, three working calls over 30 days produce your message, your homepage copy, and your LinkedIn copy. If your build needs extra hands, we add tech calls, though most clients don't need them. An optional monthly program keeps it current after that.
Who is this for, and who is it not for?
It's for established B2B service firms where the expertise is real but the online presence hasn't kept pace — typically founders 3+ years in business, with existing clients, growing past referrals. Common profiles: consultants, fractional CFOs/CMOs/COOs, boutique law firms, dev shops, expert-led agencies. Not a fit: e-commerce, B2C brands, pre-revenue founders still figuring out their offer, or anyone wanting a website design service (we deliver copy and strategy, not design).
What does it cost?
The five-second test is free. The Foundation Session is free. The program is $8,000 paid in full, or three payments of $2,900. You don't need a call to find that out.
How is this different from hiring a copywriter or branding agency?
Copywriters write what you tell them. Agencies hand you a brand book and leave. We do the hard part first: deciding what stays and what goes. Then we write what survives. The output isn't a deliverable that sits in a folder. It's the words your team and your AI tools actually run on.
have your business match your expertise.