If a five-year-old doesn’t get what you do, your buyers won’t either.
30-Day Brand helps expert-led B2B firms close the gap between
the work they actually do and how their business shows up online.
If a five-year-old doesn’t get what you do, your buyers won’t either.
30-Day Brand helps expert-led
B2B firms close the gap
between the work they
actually do and how their
business shows up online.
what we install:
A CLEAR MESSAGE
A homepage, LinkedIn presence, and elevator pitch that explain what you do in seconds — not paragraphs.
YOUR EXPERTISE, ON THE PAGE
The knowledge in your head, captured as a system your team and AI tools can actually use.
A FOUNDATION THAT SCALES
Positioning, methodology, and voice — documented once, used everywhere.
Real founders.
Real clarity.
Real results.
Before: Homepage described her firm as "growth design." Ideal clients thought she ran an interior design business.
After: Clarified who she served. Grew from 1 employee to 6.
Maryann — Leadership Consultant
Before: One of the strongest value propositions we'd seen — invisible on her site and LinkedIn. She was underselling herself and knew it.
After: Now attracts the referral partners she wants without actively creating content.
Andrea — Financial Consultant
Before: Had been through Tony Robbins Blueprint, Dean Graziosi Platinum, and other high-ticket programs. None gave her implementation specificity.
After: $250K in additional deal flow within 60 days of clarity work.
Eunicia — Financial Strategist
Curious how your message lands? Start with the free 5-minute homepage audit.
FORTUNE-500 CLARITY FOR FOUNDER-LED FIRMS.
Two founders. Two decades shaping Hollywood stories and Fortune 500 brands.
The same clarity principles applied to expert-led B2B businesses — without the agency overhead.
hollywood
stories
that stick
Mike spent 20 years writing stories for Disney, Marvel, Lord of the Rings, and Warner Bros — work that had to land with a global audience in seconds.
He brings the same storytelling discipline to expert-led B2B firms, turning complex services into clear, compelling positioning.
wall street
designed
to LAST
Van led brand strategy at Microsoft, GE, and Starbucks — companies where positioning has to be unambiguous at every customer touchpoint.
He builds the systems that turn clarity into something a team can use day-to-day — frameworks, language, and assets that work without the founder in the room.
hollywood
stories
that stick
Mike L. Murphy
Mike spent 20 years writing stories for Disney, Marvel, Lord of the Rings, and Warner Bros — work that had to land with a global audience in seconds.
He brings the same storytelling discipline to expert-led B2B firms, turning complex services into clear, compelling positioning.
WALL STREET
designed
to LAST
Van Rais
Van led brand strategy at Microsoft, GE, and Starbucks — companies where positioning has to be unambiguous at every customer touchpoint.
He builds the systems that turn clarity into something a team can use day-to-day — frameworks, language, and assets that work without the founder in the room.
FAQ
Q: What does 30-Day Brand actually do?
A: We help expert-led B2B firms — consultants, fractional executives, boutique service firms, dev shops — get clear on what they do, who they do it for, and why it matters. The output is your positioning, your messaging, and your homepage and LinkedIn copy. Your dev team builds the site, your team updates LinkedIn — we deliver the strategy and the words that go on the page.
Q: How does the engagement work?
A: Most clients start with the free homepage audit to see where their current message is breaking down. From there, the structured engagement runs across five sessions over 90 days: a free Foundation Session with Mike to scope the gap, then four working sessions to install the messaging, positioning, and assets. After that, an optional monthly continuity program keeps your message current as your business evolves.
Q: Who is this for, and who is it not for?
A: It's for established B2B service firms where the expertise is real but the online presence hasn't kept pace — typically founders 3+ years in business, with existing clients, growing past referrals. Common profiles: consultants, fractional CFOs/CMOs/COOs, boutique law firms, dev shops, expert-led agencies. Not a fit: e-commerce, B2C brands, pre-revenue founders still figuring out their offer, or anyone wanting a website design service (we deliver copy and strategy, not design).
Q: What does it cost?
A: The homepage audit is free. The Foundation Session is free. The 90-day engagement is a paid program — pricing is shared on the call after we've confirmed it's a fit on both sides. We don't publish pricing because the value depends on the situation, and we'd rather have a real conversation than have a tire-kicker filter us by price tag.
Q: How is this different from hiring a copywriter or branding agency?
A: Copywriters write what you tell them. Agencies hand you a brand book and leave. We do the strategic work first — pulling the methodology, positioning, and voice out of your head — and then turn that into messaging your team can use across every touchpoint. The output isn't a deliverable that sits in a folder. It's a system your team and your AI tools can actually run with.
have your business match your expertise.