The first working session is free. You leave it with your positioning
either way. Nothing is owed until you've seen us work.
Not ready to talk? See where your page loses people
Your homepage, your LinkedIn, and the answer you give when someone asks what you do. Same words. Landing before anyone scrolls.
Getting it out of your head is transcription. A cheap tool does that. The work is deciding what to throw away. That's the part you're paying for.
Your words, your method, your proof. Documented so your team and your AI tools stop guessing and start sounding like you.
Before: Her homepage called her firm "collective growth design." Ideal clients thought she ran an interior design business.
After: She changed what the page said. Grew from 1 employee to 6.
MaryAnn M. — Leadership Consultant
Before: One of the strongest cases we'd seen for why someone should hire her, and it was invisible on her site and her LinkedIn. She was underselling herself and she knew it.
After: Attracts the referral partners she wants. And she sends people to her profile now without wondering what they'll make of it.
Andrea L. — Insurance Cost Consultant
Before: Had been through Tony Robbins Blueprint, Dean Graziosi Platinum, and other high-ticket programs. None of them left her with anything she could put on a page.
After: $250K in new deal flow within 60 days.
Eunicia P. — Wealth Strategist
Curious how your page lands? Run the five-second test.
Two minutes, no call.
Two founders. Twenty years making complicated things land in seconds,
for audiences who owed us no patience.
HOLLYWOOD
Mike spent 13 years in film, part of the Oscar-winning VFX teams on Lord of the Rings, Harry Potter, and Iron Man.
In that work, an audience decides who a character is in about five seconds. Nobody gets a paragraph. He points the same discipline at expert-led B2B firms.





WALL STREET
Van led the message at Microsoft, GE, and Starbucks, where it has to land the same way at every touchpoint. He builds the part that keeps working when you're not in the room.





We get you to one clear answer to "what do you do," then we write it
everywhere it needs to go. Your homepage copy, your LinkedIn copy, and
the words your team and your AI tools use everywhere else.
The writing is the easy part. The work is deciding what to throw away.
You do six things well and four of them are crowding out the two that
make somebody pick you. That's the part you can't do alone, and it's
the part you're paying for.
Your developer builds the site. Your team updates LinkedIn. We deliver
the thinking and the words.
Established experts or B2B firms where the expertise is real but what people find
online hasn't kept up. Usually three or more years in, real clients,
growing past referrals into something more predictable. Consultants,
fractional CFOs, CMOs and COOs, boutique law firms, dev shops,
expert-led agencies.
Not a fit: e-commerce, B2C, pre-revenue founders still working out what
they sell, anyone who wants a site designed and built, or anyone looking
for someone to agree with the plan they already have.
Copywriters write what you tell them. Agencies hand you a brand book and
leave. Both skip the deciding, which is the only part that was ever hard.
We decide first, then write what survives. And it doesn't end in a folder.
Everything lands in your Sales and Messaging Operating System, a set of
files your team and your AI tools run on, so the message doesn't drift
back out the moment you hire someone new.
The first session is free, and it's real work, not a pitch. You leave
with what we find whether you hire us or not. Nothing is owed until
you've seen us work.
Mike runs every session himself. You're not handed to a junior after you
pay. Our names, faces and clients are on this page, and there are ten
recorded client conversations on the results page, unedited, faces and
names.
We'll also tell you on that first call if we're not the right fit.
Book a free work session. Sixty minutes with Mike.
If it goes well, two more sessions over 30 days. About three hours of
your time total, and by the end of session three you have all of it:
your message, your homepage copy, your LinkedIn, your offer and how you
work, the way calls get onto your calendar, and your Sales and Messaging
Operating System. Then as many free calls as you want to get it live.
$12,000, or three payments of $4,300. The first session is free and the
five-second test is free.
