If a five-year-old doesn’t get what you do, your buyers won’t either.
We rebuild your message, homepage, and
personal brand so buyers “get it” in seconds.
If a five-year-old doesn’t get what you do, your buyers won’t either.
We rebuild your message,
homepage, and
personal brand so
buyers “get it”
in seconds.
in 30 days:
CLARITY THAT DRIVES SALES
If people can’t understand you fast, they won’t buy.
be THE OBVIOUS CHOICE
If your expertise looks average online, buyers default to someone else.
PREDICTABLE DEMAND WITHOUT ADS
If everything lives in your head, nothing scales. We install the system.
FORTUNE-500 CLARITY
WITHOUT THE
FORTUNE-500 PRICE.
Two founders. Two decades of building Hollywood stories and global brands.
One operating system that installs clarity, authority, and a 1-year plan in 30 days.
hollywood
stories
that stick
Former Disney/Marvel storyteller who builds a narrative anyone can understand in seconds.
Fixes the “I can’t explain what I do” problem permanently.
wall street
designed
to LAST
Former Microsoft/GE strategist who engineers the operating system that turns clarity into authority, conversion, and predictable client flow.
hollywood
stories
that stick
Mike L. Murphy
Mike shaped stories for Disney, Marvel, and Lord of the Rings. He now distills Hollywood-level storytelling into messaging so clear a 7-year-old would understand. This proven clarity wins customers and shortens the founder's sales cycle.
WALL STREET
designed
to LAST
Van Rais
Van led branding and strategy for Microsoft, GE, and Starbucks. He now engineers systems that install instant market authority and conversion power for founder-led firms. This established credibility unlocks higher-value contracts and predictable client flow.
FAQ
What's the time and cost?
We keep your time low.
For the 30-Day Brand Conversion System™, you show up for two 45-minute sessions and a few short checkpoints.
We do the heavy lifting.
Investment:
$4,200 to start, then $1,500/month for 3 months.
Includes your clarity system, homepage, call flow, LinkedIn update, and content plan.
After that, the Authority Engine™ runs your system for you.
Standard price is $24,000/year or $18,000 paid-in-full.
There’s also a $2,000/month option with a setup fee.
If unsure, start with the free Brand Test and a short call.
What types of businesses do you help?
We work with founder-led B2B businesses that need a clear, grown-up brand:
> Consultants, advisors, coaches
> Specialized service firms (IT, finance, ops, legal, HR, marketing)
> Productized service companies
> Small professional firms that must look senior, not junior
You already do great work.
If unsure, take the Brand Test. We’ll tell you honestly if it’s a fit.
What exactly do I get?
You’re not buying templates or a course.
You’re buying a complete clarity and authority system.
In 30 Days, you get:
> A simple way to explain what you do
> A clear ICP
> A high-clarity offer
> A story homepage
> A clean path to book calls
> A personal brand that signals authority
> A LinkedIn profile that matches
> 90 days of content topics
> One place to store everything
In the Authority Engine™:
We turn the system into ongoing content, posts, clips, emails, and touches — with minimal founder time.
PREDICTABLE CLIENTS. MINIMAL FOUNDER TIME.
COMPLETE SYSTEM INSTALLED IN
TWO 45-MINUTE SESSIONS.
30-Day Brand™ helps expert founders clarify their message, define their niche, position premium offers, and build an authority-driven social media marketing system. We specialize in brand clarity, positioning, ICP definition, offer creation, messaging architecture, narrative development, and authority content for service-based businesses.
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