Mike L. MurphyStop guessing if your LinkedIn efforts work. Learn how to measure LinkedIn marketing ROI with proven metrics and formulas. Includes vanity vs business metrics, ROI calculation, and tracking systems.
Mike L. MurphyStop being a commodity consultant. Learn how to use LinkedIn to build authority and attract premium clients who pay for expertise. Includes niche positioning, content strategy, and client conversion tactics.
Mike L. MurphyStop collecting connections and start collecting clients. Learn the 5-step LinkedIn lead generation system that converts prospects into paying customers. Includes ICP definition, DM sequences, and Sales Navigator tactics.
Mike L. MurphyStop posting into the void. Learn how to create LinkedIn content that actually engages your professional network. Includes content pillars, formats, engagement tactics, and calendar planning for B2B success.
