Neither. We are not a design agency and we don't write generic copy. This is about getting the thinking right — the positioning, the methodology, the voice — and then building that into a system your whole business can use. The site and content get better as a result, but that's the output, not the starting point.

A custom AI knowledge base built around your business — your methodology, your offers, your positioning, your voice. Supporting assets including refined homepage messaging, LinkedIn positioning, and a content framework. And a system your team can use to produce content, handle sales conversations, and onboard new staff without relying on you for every answer.

That's common and it's not a problem. A lot of clients come in with something strong that isn't fully defined yet. The process helps clarify it. Some clients find that going through it changes how they think about their offer entirely — in a good way.

Established consultants, fractional executives, boutique professional service firms, and expert-led businesses where the work is strong but the message hasn't kept pace. Typically founders who have been in business 3 or more years, have existing clients, and are growing past referrals into something that needs to scale.

Approximately two hours per month across the 90 days. We run the sessions, do the extraction work, build the system, and deliver the assets. You show up, answer questions, and review the output.