Mike L. MurphyStop guessing if your messaging works. Learn how to measure business messaging ROI with proven metrics and formulas. Includes leading/lagging indicators, ROI calculation, and implementation guide.
Mike L. MurphyStop confusing brand and business messaging. Learn when to use emotional brand stories vs tactical sales messages. Includes comparison table, practical examples, and implementation guide for both.
Mike L. MurphyStop copying generic templates. Learn from real business messaging examples that work (and epic fails to avoid). Includes Slack, Ahrefs, and Mailchimp case studies plus common messaging mistakes.
Mike L. MurphyStop confusing prospects with muddy messaging. Follow this proven 30-day plan to clarify your business message and start attracting the right clients. Includes weekly action plans and real-world testing.
